CPS Components
brochure
Brief
CPS Components, a manufacturing firm in Banská Bystrica, wanted to attract recent graduates and young job seekers. I was selected through a school collaboration to design recruitment materials aimed specifically at a younger audience.
Process
Rather than designing a standard brochure packed with company information, I led with a concept: make curiosity do the work. The front face of the brochure is built around a large QR code as the hero element, topped with a cheeky, humorous phrase designed to make someone smile and scan. The code links directly to the company's Profesia.sk listing — zero friction from interest to application. The reverse side features a portrait of a real CPS worker with a personal, approachable message. The whole piece was designed to feel human and a little unexpected for the industry.
Result
The brochure was presented at school by the CPS leadership team. The CEO singled out my design as his favourite. A recruitment tool built not just to inform, but to convert.