Multispark
identity
Brief
Multispark was a student creative agency concept — the idea was to bring together the most talented people from our class and offer real marketing services. As the co-designer and creative right hand of the founder, I helped shape the brand from the ground up.
Process
I was involved from the start — contributing to the logo design and developing the overall brand identity, including the colour palette and typography we chose together. The centrepiece of my work was a 10-part Instagram series launching the agency publicly: an introduction to Multispark's vision followed by individual portraits of each team member, all consistent within the playful, creative visual language we had established. The project never launched as a real business, but the design work was fully realised.
Result
A complete brand identity system and a 10-post Instagram series ready for launch.
